is a documentary film examining Western attitudes towards farm animals and meat. It covers the conflict between animal rights advocates and the meat industry, and their respective attempts to influence consumers. It was directed, shot and edited by Jennifer Abbott, who spent five years travelling across Canada, the U.S., Australia and New Zealand to interview representatives on all sides. The film intercuts these interviews with images of farm animals and industrial farming operations. It explores what is sometimes popularly called factory farming.
Documentary
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